Campaign Deep Dive
Campaign Profile Deep Dive
Skincare XYZ Launch
A. Sentiment & Emotion Summary
Overall Campaign Sentiment
91% Positive
Exceeded target of 90%
Emotion Breakdown
Risk Sentiment
7% Neutral
Dominated by "Curiosity" (price/BPOM questions)
B. Sentiment & Emotion Distribution
| Emotion | % Total Emotions | Distr. on Positive | Distr. on Neutral | Distr. on Negative |
|---|---|---|---|---|
| Happiness | 45% | 98% | 2% | 0% |
| Surprise | 20% | 70% | 25% | 5% |
| Fear | 10% | 60% | 30% | 10% |
| Sadness | 8% | 30% | 50% | 20% |
| Anger | 5% | 5% | 15% | 80% |
| Disgust | 4% | 0% | 20% | 80% |
| Contempt | 8% | 10% | 40% | 50% |
Insight: Positive emotions (Happiness, Surprise) are strongly tied to Positive sentiment. Negative emotions (Anger, Disgust) are clearly linked to Negative sentiment.
C. Key Sentiment Drivers (Keywords)
Top Positive Keywords
- Glowing (22%)
- Suka banget (18%)
- Cepat meresap (15%)
- Worth it (10%)
- Ngaruh (8%)
Top Negative Keywords
- Mahal (30%)
- Gak cocok (25%)
- Susah dicari / Stok habis (20%)
- Lengket (10%)
- Bikin breakout (5%)
D. Top & Bottom Content (by Sentiment Score)
Top 3 Content
| Content | KOL | Sentiment |
|---|---|---|
| Video "Review Jujur" | Ratu Lubis | 94% Pos |
| "Battle Serum Viral" | Eka Saputra | 93% Pos |
| "Rahasia Glowingku" | Ayu Cantika | 90% Pos |
Bottom 3 Content
| Content | KOL | Sentiment |
|---|---|---|
| Video "Kulit Stres" | Dr. Elvine Gunawan | 77% Pos |
| "Rutinitas Pagi" | Bima Ardi | 85% Pos |
| Carousel "Self-Care" | Dr. Elvine Gunawan | 85% Pos |
E. Most Engaging Comments by Sentiment
Top Positive Comments
"AKHIRNYA DIRACUNIN RATU! Auto checkout sih ini, packagingnya mewah banget lagi. 😍"
Surprise, Happiness
Top Neutral Comments
"Harganya berapa ya kak? Di official store kok beda-beda?"
Curiosity (Price)
"Ini aman buat kulit sensitif dan bumil gak dok? @dr.elvine"
Fear, Curiosity (Safety)
Top Negative Comments
"Di aku kok malah jadi kusam ya? Udah pake seminggu malah breakout 😭 Gak cocok kayaknya."
Sadness, Disappointment
"Harganya overprice bgt buat ukuran segitu. Mending brand sebelah."
Anger, Contempt (Price)
"Fix bgt ini!! Aku pake 3 hari aja udah keliatan cerahnya. Suka banget teksturnya cepet meresap gak lengket! 😭❤️"
Happiness, Admiration