KOL Profile Deep Dive
KOL Profile Deep Dive
Dr. Elvine Gunawan, Sp.KJ (@elv_gun)
Tier: Mega | Primary Interest: Mental Health/Psychiatry
"Dr. Elvine Gunawan, Sp.KJ, is a psychiatrist focusing on mental health with an empathetic and holistic approach. Actively educating the public on issues like NPD, ADHD, and family/workplace dynamics."
1. Platform Metrics Overview
TikTok Performance
Total Followers
3.8M
Total Likes (Profile)
227.1K
Avg. Views/Post
750K-1.5M
Avg. ER
~2.0%
% Relevance
95%
Avg. Video Duration
0:50
Instagram Performance
Total Followers
403K
Total Posts
1,524
Avg. Likes/Post
1.5K-3K
Avg. ER
~0.6%
% Relevance
92%
Avg. Reel Views
8K-15K
2. Growth & Engagement Deep Dive
Follower Growth (Last 6 Months)
Topic Engagement Rate
TikTok (Avg. ER: ~2.0%)
Instagram (Avg. ER: ~0.6%)
3. Performance by Content Type
| Content Type | Platform | Avg. Views/Reach | Avg. Engagement | Avg. ER |
|---|---|---|---|---|
| Video (Short Form) | TikTok | ~10M | ~250K | ~2.0% |
| Carousel/Static Post | ~375K | ~1.8K | ~0.5% | |
| Reels | ~12K | ~70 | ~0.6% |
*Estimates based on available sample content and platform averages.
4. Campaign Interest Performance & Sentiment
Analysis of content performance and audience sentiment for key campaign interest groups, tailored for brand relevance.
| Interest Group (for Brands) | Specific Topic Example | Avg. Views/Reach | Avg. ER | Sentiment Score |
|---|---|---|---|---|
| Mental Health & Psychiatry | General Mental Health Tips | Moderate | ~1.5% | 88% Positive |
| ADHD Awareness | Very High | ~1.8% | 82% Positive | |
| Personal & Professional Development | Workplace Wellbeing (NPD) | High (Viral) | ~2.1% | 65% Positive (Mixed) |
| Family & Relationships | Family Dynamics (In-laws) | Moderate | ~0.6% | 70% Positive |
| Marriage & Family Planning | Marriage Prep/Education | Moderate-Low | ~0.4% | 88% Positive |
| Lifestyle & Wellbeing | Nutritious Food/Healthy Eating | Low (Potential) | ~0.5% | ~75% Positive |
*Interest groups tailored for brand campaign alignment. Performance estimates based on available data.
5. Best All-Time Content Performance
| Date (Approx.) | Platform | Caption/Content | Type | Views/Reach | Engagement | ER |
|---|---|---|---|---|---|---|
| Oct 2024 | TikTok | "ANAK PERTAMA TIDAK BERCERITA..." | Video | ~17M | ~370K | ~2.1% |
| Jul 2024 | TikTok | "⚠️Jangan self diagnose⚠️ (ADHD/ADD)..." | Video | ~18M | ~333K | ~1.8% |
| Oct 2024 | TikTok | "Sudah lelah dengan banyaknya drama kantor (NPD)..." | Video | ~3.5M | ~72K | ~2.1% |
| ~Sep 2024 | IG | "Melepas anak mungkin hal yang sulit (Mertua)..." | Carousel | ~400K | ~2.4K | ~0.6% |
| ~Oct 2024 | IG | "Pernikahan yang matang dimulai dari pengetahuan..." | Carousel | ~350K | ~1.4K | ~0.4% |