KOL Profile Deep Dive

KOL Profile Deep Dive

Performance Sentiment & Emotion Audience Lookalike ROI Analysis Action Insight
EG

Dr. Elvine Gunawan, Sp.KJ (@elv_gun)

Tier: Mega | Primary Interest: Mental Health/Psychiatry

"Dr. Elvine Gunawan, Sp.KJ, is a psychiatrist focusing on mental health with an empathetic and holistic approach. Actively educating the public on issues like NPD, ADHD, and family/workplace dynamics."

1. Sentiment Breakdown by Category

Average Sentiment (Overall) 75% Positive
Mental Health/Self-Reflection:
88%
Family/In-Law Drama:
70%
NPD/Workplace Toxicity:
65%
ADHD/Clinical Symptoms:
82%
General Discussion/Q&A:
55% Neutral

2. Sentiment Trend (Last 6 Months)

Positive Neutral Negative

3. Emotional Wheel Breakdown

Top 10 Positive Keywords

  • 1. Inspiration 18.5%
  • 2. Sehat 15.2%
  • 3. Semangat 12.1%
  • 4. Motivasi 10.0%
  • 5. Sadar 8.3%
  • 6. Jujur 7.9%
  • 7. Bermanfaat 5.5%
  • 8. Relate 4.8%
  • 9. Sembuh 4.1%
  • 10. Terbaik 3.6%

Top 10 Negative Keywords

  • 1. NPD 20.1%
  • 2. Capek 17.3%
  • 3. Stres 14.0%
  • 4. Korban 10.5%
  • 5. Ngeluh 9.8%
  • 6. Pusing 8.2%
  • 7. Menderita 6.1%
  • 8. Marah 5.0%
  • 9. Toxic 4.5%
  • 10. Aslam (Lambung) 4.2%

5. Sentiment & Emotion Matrix

Percentage distribution of each emotion across the three sentiment categories.

Emotion (% Total) Positive (75%) Neutral (15%) Negative (10%) Row Total
Happiness (28%) 90% 8% 2% 100%
Fear (22%) 55% 35% 10% 100%
Sadness (18%) 40% 45% 15% 100%
Surprise (14%) 65% 30% 5% 100%
Anger (9%) 10% 20% 70% 100%
Disgust (5%) 5% 15% 80% 100%
Contempt (4%) 5% 10% 85% 100%
Insight: While overall sentiment is positive (75%), emotions like Anger, Disgust, and Contempt are strongly concentrated within the Negative sentiment category, primarily driven by discussions around NPD and toxic behaviors. Fear and Sadness are more distributed, appearing in Neutral and Positive contexts too (e.g., vulnerability, seeking help).

6. Content Quadrant (Engagement vs. Sentiment)

STAR CONTENT

(High Engagement, High Sentiment)

  • ADHD/ADD Diagnosis & Tips
  • Mental Health Awareness/Self-Care
  • Positive Coping Mechanisms

RISK CONTENT

(High Engagement, Low Sentiment)

  • NPD (Narcissistic Personality Disorder) in Workplace
  • In-Law/Mertua Conflict Drama
  • Toxic Relationship Scenarios

SUPPORT CONTENT

(Low Engagement, High Sentiment)

  • Seminar/Webinar Promotion (DIORAMA)
  • Clinical Q&A Sessions
  • Book Recommendations

DEBT CONTENT

(Low Engagement, Low Sentiment)

  • Daily Vlogs (Non-educational)
  • General Life Updates
  • Irrelevant Trends
Engagement
Sentiment
High Low Low High
Insight: Star content focuses on actionable advice (ADHD, Self-Care), driving both high engagement and positive sentiment. Risk content delves into relatable conflicts (NPD, In-Laws), achieving high engagement but mixed/negative sentiment. Support content (Q&A, promotions) has high sentiment but needs better hooks for engagement. Avoid Debt content which lacks both.

7. Content Sentiment & Emotion Highlights

Top 3 Performing Content (Positive Sentiment)

"Jangan self diagnose, periksakan ADHD!"

Sentiment: 95% Positive | Emotion: Hope, Surprise

Platform: TikTok | Eng.: 329K | Topic: ADHD/ADD

"Pernikahan matang dimulai dari pengetahuan..."

Sentiment: 88% Positive | Emotion: Serenity, Interest

Platform: IG | Eng.: 1.4K | Topic: Marriage/Education

"Tugas suami tidak hanya mencari nafkah..."

Sentiment: 82% Positive | Emotion: Love, Gratitude

Platform: IG | Eng.: 980 | Topic: House Chores/Family

Top 3 Performing Content (Negative Sentiment)

"NPD di Kantor: Si Paling Menderita"

Sentiment: 35% Positive | Emotion: Anger, Fear, Sadness

Platform: TikTok | Eng.: 367K | Topic: NPD/Workplace

"Melepas anak mungkin hal yang sulit (Mertua)"

Sentiment: 45% Positive | Emotion: Sadness, Contempt

Platform: IG | Eng.: 2.3K | Topic: In-Law Drama

"Sudah lelah dengan banyaknya drama kantor"

Sentiment: 50% Positive | Emotion: Tiredness, Anxiety

Platform: TikTok | Eng.: 72K | Topic: Workplace Wellbeing

Insight: High engagement doesn't always mean positive sentiment. Controversial topics like NPD and In-Law drama attract significant attention but also negative emotions. Educational content (ADHD, Marriage Prep) yields highly positive responses. Leverage both high-engagement (even if mixed sentiment) and high-positivity topics strategically.